Released on = September 29, 2006, 8:55 am

Press Release Author = Brand Motion

Industry = Automotive

Press Release Summary = Brandmotion and Johnson Controls of Grand Rapids, MI
collaborated to offer a new line of pre-installed hands free phone systems. The
Blueconnect® system is a solution for the dangers associated with cell phone use
while driving. This system is a simple solution for communication on the go.

Press Release Body = Detroit, MI September 21, 2006 -Brandmotion and Johnson
Controls of Grand Rapids, MI collaborated to offer a new line of pre-installed hands
free phone systems. The Blueconnect® system is a solution for the dangers associated
with cell phone use while driving. This system is a simple solution for
communication on the go.

Brandmotion designed their Blueconnect® in both a rail and non-rail version. Both
engineered to offer a factory - installed appearance. The purpose of this
engineering is to allow drivers to have their hands - free phone systems free of
wires, thus eliminating clutter. The reason these units do look factory-installed
design is such that a new bin containing Blueconnect ® will replace the bin already
in the vehicle. This means that the installation does not require any cutting or
splicing of wires. The bins offered depend on the customer\'s vehicle. Customers
will have a bin that fits directly into the overhead rail or one that replaces the
bin behind the dome light in the middle console overhead. The bins, made
specifically to complement a vehicles interior come in a variety of colors including
parchment, flint, and ebony.

The Blueconnect® system is the same technology that Honda and Acura currently offer.
According to CNET.com, this system offers the highest percentage of cell phone
compatibility. This means that most Bluetooth enabled phones will pair properly with
the Blueconnect system, thus allowing the absolute best wireless technology. Users
who already posses the technology have boasted that Blueconnect® offers the best in
noise reduction and echo cancellation.

Blueconnect®, designed with the customer in mind is simple to pair with a Bluetooth
enabled phone. The Brandmotion unit stores up to seven phones, with thirty-two names
per phone. The phones are stored in the Blueconnect® system by priority assigning
each phone a number one being the highest priority down to seven being the lowest.
The unit will automatically recognize the cell phones when they enter the vehicle,
and will pair to the highest priority cell phone in the vehicle. While driving the
user need not keep their cell phone out in the open, Blueconnect® will recognize
their phone allowing cell phones to remain safely stored. When a call comes in the
speakers will automatically dissipate background noise alerting the driver that they
are receiving a call. In the event that the driver would like to make a call, they
can with the simple press of a button and a voice command.

Unlike competing systems, Blueconnect® does not require a monthly bill. All calls
come from the user\'s cell phone minutes. Thus, allowing consumers a more cost -
effective way to stay connected while driving.

Brandmotion LLC is a leading supplier of highly integrated accessories for the
automotive interior, offering solutions to automakers, their dealers, and consumer -
direct. Brandmotion specializes in supporting drivers\' lifestyles for state of the
art travel, communication, and entertainment.


Web Site = http://www.brandmotion.com

Contact Details = Ann Knapp
PO Box 370
Bloomfield Hills , 48303
$$country

248-705-3863
mktg@brandmotion.com
http://www.brandmotion.com